Based on a distinction between mainstream and alternative lifestyles, targeting the later.
In Social Care Online, "‘Alterophobia’ is defined as prejudice directed towards members of ‘alternative’ sub-cultures including those who are, or are perceived to be, chavs, goths, moshers/rockers, and emos."
- Invisibilization: Establishing that the mainstream represents everyone.
- Demonization: Spreading fantasies about the people who are in a certain subculture (or have traits associated with subcultures) being in league with the devil or otherwise being evil. If a man has long hair and black clothes, certainly this is evidence that he has a secret midnight hobby of sneaking out at midnight to turn over tombstones and nail live kittens to church doors?
- Monolithization: Seeing everyone in a certain subculture as being basically the same - examples of a stereotype, rather than individuals in their own right.
Alterophobia in example texts
- Flexible bullies: The bullies targeting Suzie again, this time for thinking differently than they do.